Straightforward advice on building and launching a mobile marketing plan
Mobile communication is hot, and so is marketing on mobile devices. Mobile Marketing For Dummies provides a clear and easy path for creating, launching, and making the most of a mobile marketing program. Designed for marketing professionals and other business people who may have little experience with the medium, it explains mobile marketing and how to convert a traditional marketing plan to mobile. Topics include assembling resources and budget, creating a plan, following best practices, building mobile sites, and much more.
*         Explains what mobile marketing is, how you can adapt a traditional marketing plan for mobile, and how to create and launch a mobile marketing plan from scratch
*         Covers activating a plan using voice, text, e-mail, and social media campaigns
*         Explores the nuts and bolts of building mobile sites, apps, monetizing mobile, and advertising on other mobile properties

Mobile Marketing For Dummies gives you the tools to succeed in this exciting environment.

关于建立和启动移动营销计划的直截了当的建议
移动通信和移动设备营销都很热门。移动营销的傻瓜提供了一个明确和容易的途径，创造，启动，并使移动营销计划的大部分。为营销专业人士和其他商业人士谁可能很少与媒体的经验，它解释了移动营销和如何将传统的营销计划，移动。主题包括收集资源和预算、创建计划、遵循最佳实践、构建移动站点等等。
*解释什么是移动营销，如何调整传统的移动营销计划，以及如何从头开始创建和启动移动营销计划
*包括使用语音、文本、电子邮件和社交媒体活动激活计划
*探索建立移动网站、应用程序、移动货币化以及在其他移动财产上做广告的具体细节
移动营销的傻瓜给你的工具，成功在这个令人兴奋的环境。