The first book to explain how you can measure social media ROI across multiple departments, for internal/external social media based activities, as well as for new business models (product/services). This book provides help in establishing a thorough social media plan, examining your goals, audience and channel strategy, before examining tools and techniques to measure social media metrics and key performance indicators. This book debunks the myth that ROI, web metrics and social media measuring is a ‘black art', and makes it easy to understand and use, enabling the reader to create bespoke ROI metrics and improve the return on activity. Practical, straightforward and informed by the key principles which the author has explored in his Social Media MBA, this transformative look at ROI will inspire a move away from Likes, Followers and mentions and towards pounds, euros and dollars.

第一本书解释了如何衡量跨多个部门的社交媒体投资回报率，包括基于内部/外部社交媒体的活动，以及新的商业模式（产品/服务）。这本书提供了帮助，在建立一个全面的社会媒体计划，检查你的目标，受众和渠道战略，然后再检查工具和技术，以衡量社会媒体指标和关键性能指标。这本书揭穿了投资回报率，网络指标和社会媒体测量是一种“黑色艺术”的神话，使它易于理解和使用，使读者能够创建定制的投资回报率指标，提高活动回报率。实用，直截了当，并通过作者在其社交媒体MBA课程中探索的关键原则，这种对投资回报率的变革性研究将激励人们从喜欢，关注者和提及，转向英镑，欧元和美元。