Advance your B2B marketing plans with proven social media strategies

Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies.
This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level.

• Describes a methodology for generating leads using social media
• Details how to create content offers that increase conversion rates and drive leads from social media
• Offers practical advice for incorporating mobile strategies into the marketing mix
• Provides a step-by-step process for measuring the return on investment of B2B social media strategies

The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.

用成熟的社交媒体策略推进B2B营销计划
了解社交媒体在B2B公司中的具体应用，以及如何利用它来推动销售线索和收入。B2B营销人员在许多公司被低估和低估。社交媒体和网络营销提供了丰富的数据和减少营销费用的正确组合，有助于将营销人员转变为超级明星。《B2B社交媒体手册》为B2B营销人员提供了关于利用博客、LinkedIn、Twitter、Facebook等的可操作建议，并结合关键的战略要务，作为有效B2B社交媒体战略的支柱。
这本书作为B2B营销人员的最终参考，希望掌握社会媒体，并把他们的职业生涯提高到一个新的水平。
•描述了使用社交媒体生成潜在客户的方法
•详细说明如何创建可提高转化率和推动社交媒体销售线索的内容
•提供将移动战略纳入营销组合的实用建议
•提供衡量B2B社交媒体战略投资回报的分步流程
B2B社交媒体书籍将帮助读者建立强大的社交媒体营销策略，以产生更多的潜在客户，成为公司领导者眼中的营销巨星，最重要的是，为业务增长做出贡献。