Updated with 100 pages of new content, this edition is better than ever
In the newest edition of his top-selling book, social media expert Dave Evans bypasses theory to provide you with practical, hands-on advice on developing, implementing, and measuring social media marketing campaigns. In what can be an overwhelming topic, he demystifies the jargon, dispels the myths, and helps you develop an effective, day-by-day plan.
Revised and updated with more than 100 pages of new material on all the latest developments, Evans includes new and updated coverage on Facebook, Twitter, and Google+; the latest on listening and analytics platforms; how to incorporate mobile and location-based services like Foursquare and Gowalla into your plan; and more.
*         Helps marketers, advertisers, and small business owners quickly develop effective, practical approaches to social media marketing campaigns
*         Highlights the latest you should know about Facebook, Twitter, and Google+; as well as mobile- and location-based services such as Foursquare and Gowalla
*         Shows you how to track and measure results and integrate that information into your overall marketing plan
*         Features case studies, step-by-step instructions, and hands-on tutorials

If you've been seeking ways to break down social media marketing into tasks you can handle and campaigns that deliver, this is the book you need.

更新了100页的新内容，这个版本比以往任何时候都好
在最新一期的畅销书中，社交媒体专家Dave Evans绕过了理论，为你提供了关于开发、实施和衡量社交媒体营销活动的实用、实际的建议。在这可能是一个压倒性的话题，他解开神秘的行话，消除神话，并帮助你制定一个有效的，每天的计划。
修订和更新了100多页关于所有最新发展的新材料，Evans在Facebook、Twitter和Google+上包括了新的和更新的报道；最新的监听和分析平台；如何将移动和基于位置的服务，如Foursquare和Gowalla纳入您的计划；还有更多。
*帮助营销人员、广告商和小企业主快速开发有效、实用的社交媒体营销活动方法
*重点介绍您应该了解的有关Facebook、Twitter和Google+的最新信息；以及基于移动和位置的服务，如Foursquare和Gowalla
*向您展示如何跟踪和衡量结果，并将这些信息整合到您的整体营销计划中
*提供案例研究、分步说明和实践教程
如果你一直在寻找方法，将社交媒体营销分解为你能处理的任务和提供的活动，这本书就是你需要的。