Social Media Strategy: Marketing, Advertising and Public Relations in the Consumer Revolution, Second Edition is a blueprint for the practice of marketing communications, advertising and public relations in a digital world where the consumer has taken control. The consumer revolution is not about giving up or giving in; it is about adjusting methods to affect change, support traditional efforts, and leverage consumer influence for the good of the brand whether it's a small business, large corporation or non-profit organization. Its real world examples and statistics make it a highly accessible text for students.

This new and updated edition presents a fuller, integrated approach to the traditional disciplines of marketing, advertising, and public relations. Adopters of the first edition will find the original structure and approach in tact with additions that take a more integrated look at social media strategy. It features a new chapter on law, ethics and etiquette, and updates on key topics such as social media careers, personal branding, storytelling, paid social media, messaging apps, live video, influencer marketing, B2B social selling, and all major social media platforms.

社会媒体战略：营销，广告和公共关系在消费者革命，第二版是一个蓝图的营销传播，广告和公共关系在数字世界的实践中，消费者已经控制。消费者革命不是放弃或屈服；它是关于调整影响变革的方法，支持传统的努力，并利用消费者的影响力为品牌带来好处，无论是小企业、大公司还是非盈利组织。它的真实世界的例子和统计数据使它成为一个高度可访问的文本为学生。
这个新的和更新的版本提出了一个完整的，综合的方法，以传统学科的营销，广告和公共关系。第一版的采用者将发现原来的结构和方法在机智与补充，采取了更综合的社会媒体战略的看法。它有一个关于法律、道德和礼仪的新篇章，并更新了社交媒体职业生涯、个人品牌、讲故事、付费社交媒体、消息应用程序、直播视频、影响力营销、B2B社交销售和所有主要社交媒体平台等关键主题。