The future of work is already here.
Customers are adopting disruptive technologies faster than your company can adapt. When your customers are delighted, they can amplify your message in ways that were never before possible. But when your company’s performance runs short of what you’ve promised, customers can seize control of your brand message, spreading their disappointment and frustration faster than you can keep up.

To keep pace with today’s connected customers, your company must become a connected company. That means deeply engaging with workers, partners, and customers, changing how work is done, how you measure success, and how performance is rewarded. It requires a new way of thinking about your company: less like a machine to be controlled, and more like a complex, dynamic system that can learn and adapt over time.

未来的工作已经在这里。
客户采用颠覆性技术的速度快于您的公司所能适应的速度。当您的客户感到高兴时，他们可以以前所未有的方式放大您的信息。但是，当你的公司业绩低于你的承诺时，客户可以控制你的品牌信息，以你无法跟上的速度传播他们的失望和沮丧。
为了跟上当今互联客户的步伐，您的公司必须成为互联公司。这意味着与员工、合作伙伴和客户深入接触，改变工作方式、衡量成功的方式以及绩效的回报方式。它需要一种新的思考方式来看待你的公司：与其说是一台需要控制的机器，不如说是一个复杂的、动态的系统，可以随着时间的推移进行学习和适应。