A value proposition is created from the combination of a company's products and services, and the value gained by the customer. It is used to drive better business, and is essential to success for any business - without it, companies are at risk of losing customers and being drowned out in crowded marketplaces. Selling Your Value Proposition is a practical, user-friendly guide to establishing a streamlined customer-centric selling process to communicate and express value propositions, enabling companies to convey their value-creating stories to customers consistently.

Featuring case studies and interviews with renowned business leaders and influencers, Selling Your Value Proposition demonstrates how value propositions adeptly position a business across a range of industries. The techniques and skills shared have all been honed through the authors' experience with more than 600 companies around the world, and clear, step-by-step guidelines will empower all readers to effectively focus their value propositions for competitive success.

价值主张是从公司的产品和服务以及客户获得的价值的组合中创造出来的。它被用来推动更好的业务，对任何业务的成功都是必不可少的——没有它，公司就有可能失去客户，淹没在拥挤的市场中。《销售你的价值主张》是一本实用的、用户友好的指南，可用于建立以客户为中心的优化销售流程，以沟通和表达价值主张，使公司能够始终如一地向客户传达其创造价值的故事。
以案例研究和对知名商业领袖和影响者的访谈为特色，《推销你的价值主张》展示了价值主张如何在一系列行业中巧妙地定位企业。通过作者在全球600多家公司的工作经验，分享的技术和技能都得到了磨练，清晰、循序渐进的指导方针将使所有读者能够有效地关注自己的价值主张，从而获得竞争性的成功。