Communication is the absolutely indispensable leadership discipline. But, too often, leaders and professional communicators get mired in tactics, and fail to influence public attitudes in the ways that would help them the most. The Power of Communication builds on the U.S. Marine Corps' legendary publication Warfighting, showing how to apply the Corps' proven leadership and strategy doctrine to all forms of public communication — and achieve truly extraordinary results. World-renowned leadership communications expert, consultant, and speaker Helio Fred Garcia reveals how to orient on audiences, recognizing their centers of gravity and most critical concerns. You'll learn how to integrate and succeed with all three levels of communication: strategic, operational, and tactical. Garcia shows how to take the initiative and control the agenda… respond to events with speed and focus… use the power of maneuver… prepare and plan… and put it all together, becoming a "habitually strategic" communicator.

沟通是绝对不可或缺的领导纪律。但是，太多时候，领导者和专业传播者陷入策略的泥潭，无法以最有帮助的方式影响公众的态度。沟通的力量建立在美国海军陆战队传奇出版物《战争》的基础上，展示了如何将海军陆战队久经考验的领导力和战略学说应用于各种形式的公共沟通，并取得真正非凡的成果。世界著名的领导力传播专家、顾问和演讲者赫利奥弗雷德加西亚（Helio Fred Garcia）揭示了如何面向受众，认识到他们的重心和最关键的关注点。你将学习如何整合和成功与所有三个层次的沟通：战略，运作和战术。加西亚展示了如何采取主动并控制议程…以速度和焦点回应事件…使用机动的力量…准备和计划…并将其放在一起，成为一个“习惯性的战略性”沟通者。