The reputation of an organization influences whether or not we buy from, work for, supply to and invest in that organization. This fourth edition of Risk Issues and Crisis Management in Public Relations defines reputation, explores how to value it, and provides practical guidelines for effectively managing it. This latest edition features new sections on the effects of recent world events, Corporate Social Responsibility, climate change and sustainability, legal revisions and the use of the Internet in a crisis. Featuring new case studies on Oxfam & Starbucks, Sony, Dell, BP, and Wal-mart, the book charts how rapidly the reputation management agenda moves and yet how slowly business learns.

一个组织的声誉影响着我们是否购买、为该组织工作、供应和投资。第四版《公共关系中的风险问题与危机管理》界定了声誉，探讨了如何重视声誉，并为有效管理声誉提供了实用的指导。 本最新版的特色是关于最近世界事件的影响、企业社会责任、气候变化和可持续性、法律修订和在危机中使用因特网的新章节。乐施会的新案例研究 & 星巴克、索尼、戴尔、英国石油和 这本书列出了声誉管理议程的进展速度，以及企业学习的速度。