While most people will know some of the things renowned author and blogger David Meerman Scott writes, no one will know everything. I've been in the public relations profession for more than 20 years and found his sage advice, examples and tips incredibly helpful. David knows how to bring everything together to help make you, your clients and company successful. It's an easy-to-read and interesting book that you'll want to highlight and reference. I recommend this book and David's blog when I speak to groups.The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition

虽然大多数人都会知道一些著名作家和博客作者大卫米尔曼斯科特写的东西，但没有人会知道一切。我从事公共关系行业已经20多年了，我发现他的睿智建议、例子和技巧非常有用。大卫知道如何把一切结合起来，帮助你，你的客户和公司成功。这是一本容易阅读和有趣的书，你会想突出和参考。我推荐这本书和大卫的博客，当我与群体交谈时。营销和公关的新规则：如何使用社交媒体、博客、新闻稿、在线视频和病毒式营销直接联系买家，第2版