No company or organization is immune to crisis.В В A crisis, however, does not necessarily have to turn into a PR disaster. В Crisis Communications provides readers with advice on how to limit damage by acting quickly and positively. В Moreover, it explains how to turn a crisis into an opportunity by communicating efficiently via a successful public relations strategy.
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Crisis Communications is a thorough guide to help prepare an organization for unexpected calamities.В  It provides information on accountability, planning, building corporate image, natural disasters, accidents, financial crises, legal issues, corporate re-organization, food crises, negative press, media training and risk managers.

没有任何公司或组织能免于危机。В В 然而，危机不一定要变成公关灾难。В 危机传播为读者提供了如何通过快速、积极的行动来限制损害的建议。В 此外，还说明了如何通过成功的公关战略，有效地沟通，将危机转变为机遇。
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危机沟通是帮助组织应对意外灾害的全面指南。В  它提供了有关问责制、规划、建立企业形象、自然灾害、事故、金融危机、法律问题、公司重组、粮食危机、负面新闻、媒体培训和风险管理人员的信息。