Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P.R. and good for business. They show business leaders how to choose social causes, design charity initiatives, gain employee support, and evaluate their efforts. They also provide all the best practices and cutting-edge ideas that leaders need to maximize their contributions to social causes and do the most good. With personal stories from twenty-five business leaders from socially responsible companies, this is the bible for today's good corporate citizen.

今天，公司被期望以慈善项目的形式回馈他们的社区。在《企业社会责任》（Corporate Social Responsibility）一书中，全球商界和市场营销界最重要的声音之一菲利普•科特勒（Philip Kotler）和合著者南希•李（Nancy Lee）解释了为什么慈善既是良好的公关，也是有益于商业的。他们向企业领导者展示如何选择社会事业、设计慈善计划、获得员工支持以及评估他们的努力。他们还提供了所有的最佳实践和前沿思想，领导人需要最大限度地为社会事业作出贡献，做最好的事情。这本书讲述了25位来自社会责任公司的商界领袖的个人故事，是今天优秀企业公民的圣经。