IMD-客户主导的成功案例（英）-2021

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IMD-客户主导的成功案例（英）-2021

# 客户主导 # 案例大小：5.05M | 页数：20 | 上架时间：2021-09-01 | 语言：英文

IMD-客户主导的成功案例（英）-2021.pdf

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IMD-客户主导的成功案例（英）-2021.pdf

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类型: 专题

上传者: ghq.sjz

撰写机构: IMD

出版日期: 2021-09-01

摘要：

Some companies are great for customers – not only do they care but they change whole markets to work better for the customers they serve. Think of Amazon, easyJet and Sky. They make things easier and improve what really matters – obvious, surely? They have also enjoyed huge business success, growing and making plenty of money. The Customer Copernicus answers the question that follows – if it’s obvious and attractive why is it so rare? And then it answers a second question, because Tesco, O2 and Wells Fargo were like this once. Why, having mastered it, would you ever stop? Because all three did, and two ended up in court.

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