电子书-销售管理（英文）-569页

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电子书-销售管理（英文）-569页

# 营销 # 理论 # 案例大小：5.38M | 页数：569 | 上架时间：2021-08-04 | 语言：英文

电子书-销售管理（英文）-569页.pdf

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电子书-销售管理（英文）-569页.pdf

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类型: 电子书

上传者: summer

出版日期: 2009-08-04

摘要：

This text covers what must still be the most important element of the marketing mix for most students and practitioners. With a move away from the selling function towards more esoteric areas of marketing over the past few years, this vital aspect of marketing has been somewhat neglected. However, in the end it has to be face-toface contact that eventually wins the order, and this text therefore explains and documents the selling and sales management process from both the theoretical and practical viewpoints.本文涵盖了对于大多数学生和从业者来说，营销组合中最重要的元素。随着过去几年从销售职能转向更为深奥的营销领域，营销的这一重要方面在某种程度上被忽视了。然而，最终赢得订单的是面对面的接触，因此本文从理论和实践的角度解释并记录了销售和销售管理过程。

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