An expert on business strategy offers a pragmatic take on how businesses of all sizes balance the competing demands of profitability and employment with sustainability.

The demands and stresses on companies only grow as executives face a multitude of competing business goals. Their stakeholders are interested in corporate profits, jobs, business growth,andenvironmental sustainability. In this book, business strategy expert Yossi Sheffi offers a pragmatic take on how businesses of all sizes--from Coca Cola and Siemens to Dr. Bronner's Magical Soaps and Patagonia--navigate these competing goals. Drawing on extensive interviews with more than 250 executives, Sheffi examines the challenges, solutions, and implications of balancing traditional business goals with sustainability.

一位商业战略专家就各种规模的企业如何平衡盈利能力和就业与可持续性的竞争需求提供了一个务实的观点。
只有当高管们面对众多相互竞争的业务目标时，公司的需求和压力才会增加。他们的利益相关者对公司利润、就业、业务增长和环境可持续性感兴趣。在这本书中，商业战略专家约西·谢菲（Yossi Sheffi）就各种规模的企业——从可口可乐（Coca-Cola）和西门子（Siemens）到布朗纳博士（Dr.Bronner）的神奇肥皂和巴塔哥尼亚（Patagonia）——如何实现这些竞争目标提供了一个务实的观点。通过对250多名高管的广泛采访，谢菲研究了平衡传统业务目标与可持续性的挑战、解决方案和影响。