When it comes to strategic planning, B. Keith Simerson knows from experience what works and what doesn't. Strategic Planning: A Practical Guide to Strategy Formulation and Execution weaves that knowledge into a roadmap for anyone charged with creating a strategic plan, evaluating a strategic planning process, or executing resulting strategies in an effective and efficient way. Not a one-size-fits-all solution, the book offers a menu of information and options based on a broad view of strategic planning and offers correspondingly broad applicability. The guide focuses on two major aspects of the planning process: the multitude of factors contributing to an effective strategic planning framework and the multitude of drivers and enablers of successful execution. Armed with concrete information, readers will learn to create and execute a business strategy, a personal strategic action plan, or strategies for any kind of for-profit or nonprofit organization.

说到战略规划，B.Keith Simerson从经验中知道什么可行，什么不可行。战略规划。《战略规划：战略制定与执行的实用指南》将这些知识编入路线图，供负责制定战略计划、评估战略规划过程或以有效和高效的方式执行所产生的战略的任何人使用。本书不是一个放之四海而皆准的解决方案，而是基于对战略规划的广泛看法，提供了一个信息和选项的菜单，并提供了相应的广泛适用性。本指南重点关注规划过程的两个主要方面：促成有效战略规划框架的众多因素以及成功执行的众多驱动因素和促成因素。掌握了具体的信息，读者将学会创建和执行商业战略、个人战略行动计划，或任何类型的营利性或非营利性组织的战略。