Thanks to feedback from users around the world, Managerial Economics and Business Strategy remains the best-selling managerial text in the market. We are grateful to all of you for allowing us to provide this updated and improved edition. Before highlighting some of the new features of the ninth edition, we would like to stress that the fundamental goal of the book—providing students with the tools from intermediate microeconomics, game theory, and industrial organization that they need to make sound managerial decisions—has not changed. What has changed are the examples used to make managerial economics come to life for this generation of students and the utilization of new technologies (such as Connect) for enhancing the teaching and learning experiences of instructors and their students.

由于来自世界各地用户的反馈，《管理经济学》和《商业战略》仍然是市场上最畅销的管理文本。感谢你们允许我们提供这个更新和改进的版本。在强调第九版的一些新特点之前，我们想强调一下，本书的基本目标是为学生提供中级微观经济学、博弈论和产业组织的工具，使他们能够做出正确的管理决策。改变的是管理经济学为这一代学生注入活力的例子，以及利用新技术（如Connect）来提高教师及其学生的教学经验。