Shopper marketing is a rapidly growing concept in sales promotion, but how can you put it to work? Marketing consultants and editors Markus Ståhlberg and Ville Maila, and 35 other shopper-marketing experts, offer almost three dozen essays that detail how this tactic works, outline its benefits and explain how to implement it. getAbstract strongly recommends this definitive shopper-marketing resource. Its mix of savvy insights and suggestions from those on the front lines of retailing will appeal to product and brand managers, packaging experts, display designers, merchandising specialists, retail and manufacturing marketing and sales executives, as well as students of marketing, merchandising and selling.

购物者营销在促销中是一个迅速发展的概念，但你如何才能把它付诸实施呢？营销顾问和编辑Markus Ståhlberg和Ville Maila，以及其他35位购物者营销专家，提供了近三十篇文章，详细描述了这种策略的工作原理，概述了它的好处，并解释了如何实施它。getAbstract强烈推荐这个权威的购物者营销资源。它融合了来自零售业一线的精明见解和建议，将吸引产品和品牌经理、包装专家、展示设计师、营销专家、零售和制造业营销和销售主管，以及营销、营销和销售专业的学生。