If You Don’t Define Your Brand, Someone Else Will Define It for You

Sharing hard-earned insights, advice, and best practices, brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design instead of default, gain greater influence in their industries and companies, and become thought leaders in their fields.

The Brand Mapping Strategyuses proven strategies, best practices and anecdotes from real life brand-building successes to give readers the tools they need to design, build, and accelerate a successful brand. Readers will be able to:

Develop an overall blueprint for their brand using the Brand Mapping Process®
Determine which online tactics (and in what combination) will work for
their brand
Expand the current brand outreach and contribution to a bigger audience in their industry, community, or the world at large
Become a thought or industry leader, using clear positioning, a specific
strategy for brand building, and a method for implementation
Leverage content effectively and efficiently to build their brand

Develop a marketing and social media strategy using the right platform

如果你不定义你的品牌，别人会为你定义
品牌和营销策略师Karen Tiber Leland分享来之不易的见解、建议和最佳实践，帮助企业家、企业主、首席执行官和高管通过设计而不是默认创建品牌，在其行业和公司中获得更大的影响力，并成为其领域的思想领袖。
品牌映射策略利用现实生活中品牌建设成功的成熟策略、最佳实践和轶事，为读者提供设计、构建和加速成功品牌所需的工具。读者将能够：
使用品牌映射过程为他们的品牌制定一个整体蓝图®
确定哪些在线策略（以及以何种组合）适用
他们的品牌
扩大目前的品牌推广范围，为其所在行业、社区或整个世界的更多受众做出贡献
成为一个思想或行业的领导者，使用明确的定位，一个具体的
品牌建设策略及实施方法
有效地利用内容来建立他们的品牌
利用合适的平台制定营销和社交媒体策略