This workbook coaches business leaders to magnify the profits of a business. They learn a unique scientific system for predicting and achieving results. Their systematic decisions will spark the profits of any business. This system comprises all strategic decisions in the marketing plan for a business. The first part uses the SWOT Analysis to assess its strengths and weaknesses and identify possible opportunities and threats. The SWOT Analysis clarifies the mission, target market, specialty, and suppliers of the business. The questions at the end of these four chapters guide business leaders to focus on quality, describe key customers, compete on strength, and delegate weaknesses. The next part positions the business relative to its competitors with marketing mix decisions. Business leaders specify its products and services, and how to distribute, promote, and price them. These four chapters close with questions that lead the business to offer treasures, deliver delight, trumpet empathy, and price as valued. The final part motivates them to implement their decisions. The closAing questions motivate business leaders to target key prospects, reward the best, concentrate resources, and jump into action. These twelve decisions transform a marketing plan and build the business. Her unique scientific system coaches business leaders to use the 80/20 rule to magnify their profits.

这本手册指导商业领袖放大企业利润。他们学习一种独特的科学系统来预测和实现结果。他们系统的决策将激发任何企业的利润。该系统包括企业营销计划中的所有战略决策。第一部分运用SWOT分析法对其优势和劣势进行评估，找出可能存在的机会和威胁。SWOT分析明确了企业的使命、目标市场、专业和供应商。这四章结尾的问题引导企业领导者关注质量、描述关键客户、竞争优势和委派劣势。下一部分将通过营销组合决策来定位与竞争对手相关的业务。商业领袖详细说明其产品和服务，以及如何分销、促销和定价。这四章以一些问题结束，这些问题引导企业提供宝藏、传递喜悦、鼓吹同理心和按价值定价。最后一部分激励他们执行决策。完满的问题激励企业领导者瞄准关键的潜在客户，奖励最好的，集中资源，并付诸行动。这12个决定改变了一个营销计划，并建立了企业。她独特的科学体系指导企业领导者使用80/20法则来放大利润。