This book shows you how to get up to speed with online marketing and go where your market is so you can effectively promote your business on a limited budget. The book explains in a straightforward style all there is to know about promoting small businesses online, and covers all the major online tools available, including websites, search engine marketing, email marketing, blogging, podcasts, online video, social networks, virtual worlds, and social bookmarking. Get Up to Speed with Online Marketing shows readers how to use each medium to their best effect on a limited marketing budget, if not for free! This straightforward, step-by-step guide to online marketing shows you affordable and effective ways to:
*         Create a website
*         Get found on Google
*         Get your email marketing right
*         Create content your market will value with blogs, podcasts, video and images
*         Promote your business with social networking sites such as Facebook, LinkedIn and Twitter
*         Develop a coherent online marketing plan
*         Manage your online marketing workload
*         Measure your results

这本书向你展示了如何跟上网络营销的速度，去你的市场所在地，这样你就可以在有限的预算有效地促进你的业务。这本书以直截了当的方式解释了所有关于在线推广小企业的知识，涵盖了所有可用的主要在线工具，包括网站、搜索引擎营销、电子邮件营销、博客、播客、在线视频、社交网络、虚拟世界和社交书签。Get-Up-Speed with Online Marketing向读者展示了如何在有限的营销预算内（如果不是免费的话）使用每种媒体达到最佳效果！这本简单明了、循序渐进的在线营销指南向您展示了经济有效的方法：
*创建网站
*在谷歌上找到
*做好电子邮件营销
*通过博客、播客、视频和图像创建您的市场价值的内容
*通过Facebook、LinkedIn和Twitter等社交网站推广您的业务
*制定连贯的在线营销计划
*管理您的在线营销工作量
*衡量你的结果