Drive more value from all your marketing and communications channels--together! Demolish your silos and sync all your messaging, strategies, and tactics (really!). Optimize every medium and platform, from iPad and Facebook to TV and direct. This book is a must-read for every senior marketing, communications, and PR decision-maker. It’s not about social media. Or new (or old) media. It’s about results—and there’s only one way to get results. You must finally bite the bullet, tear down your silos, and integrate all your marketing and communications. That’s how you choose the best platforms and messages for each customer. That’s how you make research and metrics work. That’s how you overcome today’s insane levels of complexity and clutter.

共同从所有营销和沟通渠道中获取更多价值！拆除你的筒仓，同步你所有的信息，策略和战术（真的！）。优化每一种媒体和平台，从iPad和Facebook到TV和direct。这本书是每一个高级营销，传播和公关决策者必读。这与社交媒体无关。或新（或旧）媒体。这是关于结果的，只有一种方法可以得到结果。你必须最终咬紧牙关，打破你的筒仓，整合你所有的营销和沟通。这就是您为每个客户选择最佳平台和消息的方式。这就是你如何使研究和度量工作。这就是你如何克服今天的复杂和混乱的疯狂水平。