This extensively revised third edition of the Artech House bestseller, Successful Marketing Strategies for High-Tech Firms, reflects the ruthless realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest and greatest technology. The multitude of brand new material includes detailed case studies that teach the hard-learn lessons that have enabled such high-tech giants as Yahoo, IBM, Cisco, Nokia, Samsung, and eBay to come out of the tech market meltdown stronger and more competitive. You learn how to develop innovative product offers that connect to actual customer needs so your organization can create new wealth and develop new markets.

这一广泛修订的第三版阿泰克之家畅销书，成功的营销策略为高科技公司，反映了残酷的现实，新的高科技市场，有效的营销策略的重要性相当于最新和最伟大的技术。大量的全新材料包括详细的案例研究，这些案例研究教授了一些艰难的经验教训，这些经验教训使雅虎、IBM、思科、诺基亚、三星和eBay等高科技巨头能够从科技市场的崩溃中走出来，变得更强大，更具竞争力。您将学习如何开发与实际客户需求相联系的创新产品，以便您的组织能够创造新的财富和开发新市场。