'Strategic Marketing Planning' builds on the success and reputation of Wilson and Gilligan's 'Strategic Marketing Management' by focusing firmly on the planning process. 'Strategic Marketing Planning' concentrates on the critical 'planning' aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process. Leading authors in this sector, Wilson and Gilligan offer current thinking in marketing and consider the changes it has undergone over the past few years. Updated information in this new edition includes: * Changing corporate perspectives on the role of strategic marketing activity* Changing social structures and the rise of social tribes * The significance of the 'new' consumer and how the new consumer needs to be managed * New thinking on market segmentation* Changing routes to market* Developments in e-marketing * Changing environmental structures and pressures * Proven content: builds on the success and reputation of Wilson and Gilligan's 'Strategic Marketing Management' bestselling textbook * Wide audience appeal: focuses on the critical 'planning' aspects of vital importance to students and practitioners* Best practice: draws out lessons to be learned from best practice, enabling marketers to improve core skills

“战略营销策划”是建立在威尔逊和吉利根的“战略营销管理”的成功和声誉的基础上，通过坚定地专注于策划过程“战略营销规划”集中于对从业者和学生都至关重要的关键“规划”方面。它有一个清晰的结构，提供了战略营销规划过程的五个主要方面的摘要。在这一领域的主要作者，Wilson和Gilligan提供了当前的营销思想，并考虑了过去几年来所经历的变化。新版中的最新信息包括：*企业对战略营销活动角色的看法不断变化*社会结构的变化和社会部落的崛起*新消费者的重要性以及新消费者需要如何管理*市场细分的新思路*市场路线的变化*电子营销的发展*不断变化的环境结构和压力*经验证的内容：建立在威尔逊和吉利根的“战略营销管理”畅销教材的成功和声誉基础上*广泛的受众吸引力：关注对学生和从业者至关重要的关键“规划”方面*最佳实践：从最佳实践中吸取经验教训，使营销人员能够提高核心技能