The second edition of Idea Searching examines methods of generating and identifying ideas, and teaches you to understand what is being observed and recorded. Using lavish illustrations, concise case studies and practical examples, it explores how different experiences, contexts and references are important in identifying an idea that is appropriate for a particular individual, target audience or culture. Advocating a step-by-step approach to generating ideas and brainstorming, it encourages an open mind in the development of ideas and teaches you to always question convention.

思想搜索的第二版检查产生和识别思想的方法，并教你理解什么是观察和记录。使用丰富的插图，简明的案例研究和实际例子，它探讨了如何不同的经验，背景和参考是重要的，以确定一个想法，是适合特定的个人，目标受众或文化。提倡一步一步的方法来产生想法和头脑风暴，它鼓励一个开放的思想发展的想法，并教你总是质疑惯例。