More Guerrilla Marketing Research will take readers on a journey through one of the most misunderstood and under-utilized marketing techniques.  The follow-up to Guerrilla Marketing Research, this book destroys the myth that only big companies can afford marketing research.  It focuses on why small and mid-sized businesses can benefit from conducting focus groups and surveys, and how they can do it.  More Guerrilla Marketing Research includes new and updated material on setting research goals and objectives; how to set a research budget; secondary research; qualitative research; research into emotions; customer satisfaction research; and the future of marketing research.  Reviews of the first edition: “[A] great addition to the ‘guerrilla marketing’ books designed to give practical advice to smaller and medium-sized businesses. – Choice“In simple, layman’s terms, outlines successful strategies that even the smallest businesses can implement.” – Kirkus Reviews “[A] practical guide for the nonprofessional researcher.” – Journal of Economic Literature “[A] very good primer on the subject.” – Library Journal

更多的游击队营销研究将带领读者通过一个最误解和利用不足的营销技巧之一的旅程。  作为游击队营销研究的后续，这本书打破了只有大公司才能负担得起营销研究的神话。 它关注的是为什么中小型企业可以从进行焦点小组和调查中受益，以及他们如何做到这一点。 更多的游击营销研究，包括新的和更新的材料，制定研究目标和目的；如何制定科研预算；二次研究；定性研究；情感研究；顾客满意度研究；以及营销研究的未来。 第一版评论： “[A] 这是对“游击营销”书籍的一大补充，旨在为中小企业提供切实可行的建议《选择》“用简单的外行术语，概括了即使是最小的企业也能实施的成功战略。”—Kirkus评论 “[A] 《非专业研究人员实用指南》——经济文献杂志 “[A] 这是一本很好的入门书