A revolutionary marketing strategy proven to drive sales and growth They Ask You Answer is a straightforward guide to fixing your current marketing strategy. Regardless of your budget, you are almost certainly overspending on television, radio, and print ads, yet neglecting the number-one resource you have at your disposal: the Internet. Content marketing is no longer about keyword-stuffing and link-building; in fact, using those tactics today gets your page shuffled to the bottom of the heap. Quality content is the key to success, and you already have the ingredients in-house. This book shows you how to structure an effective content strategy using the same proven principles that have revolutionized marketing for all types of businesses, across industries.

Author Marcus Sheridan's pool company struggled after the housing collapse; today, they're one of the largest pool installers in the U.S., turning away millions of dollars in business they simply cannot accommodate every year. How did he manage it? He answered questions. This book shows you how Marcus's strategy can work for your business, and how to use your keyboard to bring customers through the door.

Boost your company's web presence with methods that work Build a level of trust that generates customer evangelism Leverage your in-house resources to produce winning content Utilize tactics that work, regardless of industry or sector When people have questions, they ask a search engine. If you have answers, the right content strategy will get them to the top of the search results and seen by millions of eyes every day. Drop the marketing-speak, stop "selling," and start answering. Be seen as an authority, not just another advertisement. They Ask You Answer describes a fresh approach to marketing and the beginning of big things for your business.

一个革命性的营销策略被证明是推动销售和增长，他们问你答案是一个简单的指导，以解决你目前的营销策略。不管你的预算如何，你几乎肯定在电视、广播和平面广告上花费过多，却忽略了你拥有的第一资源：互联网。内容营销不再是关键字填充和链接建设；事实上，今天使用这些策略会让你的页面被洗牌到堆的底部。高质量的内容是成功的关键，你已经有了内部的成分。这本书向您展示了如何使用相同的已被证实的原则来构建一个有效的内容战略，这些原则已经彻底改变了跨行业的所有类型的企业的营销。
作家马库斯·谢里丹的泳池公司在房屋倒塌后挣扎；如今，他们是美国最大的游泳池安装商之一，每年都拒绝数百万美元的生意，而这些生意根本无法满足他们的需求。他是怎么做到的？他回答了问题。这本书向您展示了马库斯的战略如何为您的业务工作，以及如何使用您的键盘，使客户通过门。
用有效的方法提升公司的网络形象建立一个产生客户宣传的信任级别利用内部资源产生成功的内容利用有效的策略，无论行业或部门当人们有问题时，他们会问搜索引擎。如果你有答案，正确的内容策略会让他们登上搜索结果的顶端，每天都有数百万人看到。放下营销演讲，停止“推销”，开始回答。被视为权威，而不仅仅是另一个广告。他们问你的答案描述了一种新的营销方法和你的企业大事的开始。