You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me.
I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs—as much as any one person can. In today’s culture…
1) Blogs like Gawker, Buzzfeed and the Huffington Post drive the media agenda.
2) Bloggers are slaves to money, technology, and deadlines.
3) Manipulators wield these levers to shape everything you read, see and watch—online and off.
Why am I giving away these secrets?  Because I'm tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I'm pulling back the curtain because I don't want anyone else to get blindsided.

I’m going to explain exactly how the media really works. What you choose to do with this information is up to you.

你以前都见过。一个恶意的网络谣言使一家公司损失数百万美元。一场政治杂耍破坏了全国新闻的循环，毁掉了一位候选人。一些产品或名人从完全默默无闻变成了病毒式轰动。你不知道的是有人要为这一切负责。通常，像我这样的人。
我是媒体操纵者。在一个博客控制和歪曲新闻的世界里，我的工作就是尽可能多地控制博客。 在今天的文化中…
1） 像Gawker、Buzzfeed和《赫芬顿邮报》这样的博客推动了媒体的议程。
2） 博客是金钱、技术和期限的奴隶。
3） 操纵者使用这些杠杆来塑造你在网上和场外阅读、观看和观看的一切。
为什么我要泄露这些秘密？ 因为我已经厌倦了这样一个世界：博客接受间接贿赂，营销人员帮助撰写新闻，鲁莽的记者散布谎言，没有人对此负责。我把窗帘拉回来是因为我不想让别人瞎了眼。
我要解释一下媒体到底是怎么运作的。你选择如何处理这些信息取决于你自己。