Part narrative, part business book; Architect + Entrepreneur is filled with contemporary, relevant, fresh tips and advice, from a seasoned professional architect building a new business. The guide advocates novel strategies and tools that merge entrepreneurship with the practice of architecture and interior design. The Problem: Embarking on a new business venture is intimidating; you have questions. But many of the resources available to help entrepreneur architects and interior designers start their design business lack timeliness and relevance. Most are geared toward building colossal firms like SOM and Gensler using outdated methods and old business models. If you’re an individual or small team contemplating starting a design business, this is your field guide; crafted to inspire action. The Solution: Using the lean startup methodology to create a minimum viable product, the handbook encourages successive small wins that support a broader vision enabling one to, “think big, start small, and learn fast.” It’s a unique take on design practice viewed through the lens of entrepreneurship and is designed to answer the questions all new business owners face, from the rote to the existential. Questions about: - Startup costs - Business models (old and new) - Marriage of business and design - Mindset - Branding & naming (exercises and ideas) - Internet marketing strategies - Passive income ideas - Setting your fee - Taxes - Standard Operating Procedures (SOPs) - Securing the work - Client relations - Software - Billing rates - Contracts Building a business isn’t a singular act; it’s a series of small steps. Using the outline found in Architect + Entrepreneur you can start today. The chapters are organized to guide you from idea to action. Rather than write a business plan you’ll be challenged to craft a brand and you’ll sell it using new technologies. Follow the guide sequentially and you’ll have both the tools and a profitable small business.

部分叙述，部分商业书；建筑师+企业家充满了当代、相关、新鲜的提示和建议，来自一个经验丰富的专业建筑师，建立一个新的业务。该指南倡导将创业精神与建筑和室内设计实践相结合的新战略和工具。问题是：开始一个新的商业冒险是令人畏惧的；你有问题。但是，许多可用于帮助企业家建筑师和室内设计师开始设计业务的资源缺乏及时性和相关性。大多数公司都是为了利用过时的方法和旧的商业模式来建立像SOM和Gensler这样的庞大公司。如果你是一个个人或小型团队，打算开始一个设计业务，这是你的现场指南；精心设计，以激发行动。解决方案：使用精益启动方法创建一个最低可行的产品，手册鼓励连续的小胜利，支持更广泛的愿景，使人能够“思考大，开始小，这是一个独特的设计实践，从创业的角度来看，它旨在回答所有新的企业主所面临的问题，从死记硬背到生存。问题：创业成本-商业模式（旧的和新的）-商业和设计的结合-思维方式-品牌和命名（练习和想法）-互联网营销策略-被动收入理念-设置费用-税收-标准操作程序（SOP）-确保工作-客户关系-软件-计费费率-合同建立一个企业不是一种奇特的行为；这是一系列的小步骤。使用Architect+Enterpriser中找到的大纲，您可以从今天开始。这些章节是为指导你从想法到行动而组织的。与其写一个商业计划，你将面临挑战，去打造一个品牌，你将使用新技术来销售它。按照指南顺序进行操作，您将拥有工具和盈利的小企业。