The secret to succeeding in a disruptive world. When CEOs think about the supply chain, it's usually to cut costs. But the smartest leaders see supply chain and sourcing for what they can be: hidden tools for outperforming the competition. Steve Jobs, upon returning to Apple in 1997, focused on transforming the supply chain. He hired Tim Cook-and the company sped up the development of new products, getting them into consumers' hands faster. The rest is history. Across a range of industries, once-leading companies are in trouble: Walmart, IBM, Pfizer, HP, and The Gap to name a few. But others thrive. While competitors were shutting stores, Zara's highly responsive supply chain made it the most valued company in the retail space and its founder, the richest man in Europe. The success of TJX, Amazon, Starbucks, and Airbus, is fueled by supply chain and sourcing. Showcasing real solutions, The Supply Chain Revolution will: Improve customer satisfaction and increase revenue * Make alliances more successful * Simplify and debottleneck the supply chain * Boost retail success by managing store investment * Drive excellence Technology is disrupting business models. Strategies must change. The Supply Chain Revolution flips conventional thinking and offers a powerful way for companies to compete in challenging times.

在一个混乱的世界里取得成功的秘诀。当首席执行官们考虑供应链时，通常是为了削减成本。但最聪明的领导者看到了供应链和采购的本来面目：超越竞争对手的隐藏工具。史蒂夫•乔布斯（stevejobs）1997年重返苹果公司时，专注于改造供应链。他雇佣了蒂姆·库克，公司加快了新产品的开发速度，让它们更快地进入消费者手中。剩下的就是历史了。纵观一系列行业，曾经的龙头企业都陷入了困境：沃尔玛、IBM、辉瑞、惠普，还有Gap等等。但其他人却兴旺发达。当竞争对手纷纷关闭门店时，Zara反应迅速的供应链使其成为零售领域最有价值的公司，其创始人也是欧洲首富。TJX、亚马逊、星巴克和空中客车的成功得益于供应链和采购。展示真正的解决方案，供应链革命将：提高客户满意度和增加收入*使联盟更加成功*简化和消除供应链瓶颈*通过管理门店投资促进零售业成功*推动卓越技术正在颠覆商业模式。战略必须改变。供应链革命颠覆了传统思维，为企业在充满挑战的时代提供了强有力的竞争方式。