2021年营销人员工具包报告（英）

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2021年营销人员工具包报告（英）

# 营销人员 # 工具包大小：12.24M | 页数：123 | 上架时间：2021-01-15 | 语言：英文

2021年营销人员工具包报告（英）.pdf

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2021年营销人员工具包报告（英）.pdf

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类型: 专题

上传者: ZF报告分享

撰写机构: WARC

出版日期: 2021-01-05

摘要：

The Marketer’s Toolkit 2021 is a guide to six major challenges facing brands in the year ahead. For each, it lists out the major implications and suggests some practical steps marketers can take in response.

The report is based on three inputs:

• A global survey of 1000+ marketing executives;

• One-on-one interviews with more than 20 CMOs and marketing leaders;

• A review of the latest best practice, research and examples on WARC. The report is built around the STEPIC methodology developed by WARC’s parent company Ascential – see page 6 for details.

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