Before this year’s Cannes LionsInternational Festival of Creativity,one thing was certain: generative AIwas going to be the talk of the town,along with a whole host of topics thatthe advertising industry has beengrappling with over the past year.

Cannes is the world’s biggest celebrationof creativity – bringing together the leadingexperts in the industry to discuss the futureof creativity and its challenges. In this booklet,we share five creative themes that marketerscan take from this year’s Cannes Lions’ experttalks and award-winning work. For each themewe share how Kantar solutions can help propel your brands and businesses forward.