Power of Connection 3.0 explores how touchpoint and media effectiveness varies by region around the world.

The original Power of Connection series in 2019 explored global insights into how paid and non-paid media touchpoints build brand strength. Power of Connection 2.0 then provided category-specific touchpoint and media learnings.

This year Power of Connection 3.0 looks at differences in these countries and regions: UK & Ireland, Rest of Europe, Latin America, North America, Greater China and India, Australia & New Zealand and Rest of APAC, Africa & Middle East.

The learnings are based on benchmarks and case studies from Kantar‘s media effectiveness solutions: Connect, CrossMedia, Brand Lift Insights and Context Lab.

The regional insights cover the top 10 most impactful paid and non-paid touchpoints for each region compared to global benchmarks and a cost-effectiveness analysis for paid media.

The findings are enriched with recommendations for success from our regional experts. We also look to the future and describe the touchpoint trends we expect to see in each region.

We conclude with a cross-regional summary and findings.

The insights presented in this booklet can vary significantly by industry, brand and audience. They are no substitute for your own effectiveness research. However, these insights should inform your media efforts as an advertiser, publisher or media agency.