Part narrative, part business book; Architect + Entrepreneur is filled with contemporary, relevant, fresh tips and advice, from a seasoned professional architect building a new business. The guide advocates novel strategies and tools that merge entrepreneurship with the practice of architecture and interior design. The Problem: Embarking on a new business venture is intimidating; you have questions. But many of the resources available to help entrepreneur architects and interior designers start their design business lack timeliness and relevance. Most are geared toward building colossal firms like SOM and Gensler using outdated methods and old business models. If you’re an individual or small team contemplating starting a design business, this is your field guide; crafted to inspire action. The Solution: Using the lean startup methodology to create a minimum viable product, the handbook encourages successive small wins that support a broader vision enabling one to, “think big, start small, and learn fast.” It’s a unique take on design practice viewed through the lens of entrepreneurship and is designed to answer the questions all new business owners face, from the rote to the existential. Questions about: - Startup costs - Business models (old and new) - Marriage of business and design - Mindset - Branding & naming (exercises and ideas) - Internet marketing strategies - Passive income ideas - Setting your fee - Taxes - Standard Operating Procedures (SOPs) - Securing the work - Client relations - Software - Billing rates - Contracts Building a business isn’t a singular act; it’s a series of small steps. Using the outline found in Architect + Entrepreneur you can start today. The chapters are organized to guide you from idea to action. Rather than write a business plan you’ll be challenged to craft a brand and you’ll sell it using new technologies. Follow the guide sequentially and you’ll have both the tools and a profitable small business.

一部分是叙述，一部分是商业书籍；《建筑师+企业家》充满了当代的、相关的、新鲜的技巧和建议，来自一个经验丰富的专业建筑师建立的新企业。该指南提倡将创业与建筑和室内设计实践相结合的新策略和工具。问题：开始一个新的商业冒险是令人恐惧的；你有问题。但是，许多可以帮助建筑师和室内设计师创业的资源缺乏及时性和相关性。大多数资源都是为建立像SOM和Gensler这样的巨无霸公司而准备的，使用的是过时的方法和旧的商业模式。如果你是一个个人或小团队，正在考虑开始一个设计业务，这是你的实地指南；精心设计，激发行动。解决方案。使用精益创业的方法来创造一个最小的可行产品，这本手册鼓励连续的小胜利，以支持更广泛的愿景，使人们能够 "从大处着眼，从小处着手，快速学习"。这是一个通过创业视角看待设计实践的独特方法，旨在回答所有新企业主所面临的问题，从传统的到存在的。问题涉及 - 启动成本 - 商业模式（旧的和新的） - 商业和设计的结合 - 心态 - 品牌和命名（练习和想法） - 网络营销策略 - 被动收入的想法 - 设置你的费用 - 税收 - 标准操作程序（SOP） - 确保工作 - 客户关系 - 软件 - 计费标准 - 合同 建立一个企业不是一个单一的行为；它是一系列的小步骤。使用《建筑师+企业家》中的纲要，你可以从今天开始。这些章节的组织是为了引导你从想法到行动。与其说你要写一份商业计划书，不如说你要接受挑战，精心打造一个品牌，并利用新技术进行销售。按照指南的顺序，你将同时拥有工具和一个有利可图的小企业。