Any organization that has a searchable web site or intranet is sitting on top of hugely valuable and usually under-exploited data: logs that capture what users are searching for, how often each query was searched, and how many results each query retrieved. Search queries are gold: they are real data that show us exactly what users are searching for in their own words. This book shows you how to use search analytics to carry on a conversation with your customers: listen to and understand their needs, and improve your content, navigation and search performance to meet those needs.

任何拥有可搜索网站或intranet的组织都拥有价值巨大且通常未被充分利用的数据：记录用户正在搜索的内容、每个查询的搜索频率以及每个查询检索的结果的日志。搜索查询是黄金：它们是真实的数据，准确地显示用户用自己的话搜索的内容。本书向您展示了如何使用搜索分析与客户进行对话：倾听并了解他们的需求，并改进内容、导航和搜索性能以满足这些需求。