It is rare for books to define a new discipline or fundamentally change how we think about technology and our jobs. This book does all of this. You MUST read this book, whether to grow your business or to teach your children how to overcome manipulation. --Jakob Nielsen, Principal, Nielsen Norman Group Today's technology is used to change attitudes and behavior. This powerful, yet easy-to-read book addresses the issues critically, with insight, and in depth. B.J. Fogg has created an important new discipline, one that is of vital importance to everyone. --Donald A. Norman, Northwestern University, Co-founder, The Nielsen Norman Group Any medium has the potential to do great good or harm.

书籍很少能定义一门新学科或从根本上改变我们对技术和工作的看法。这本书完成了所有这些。你必须读这本书，无论是为了发展你的事业还是教你的孩子如何克服操纵--尼尔森诺曼集团负责人雅各布·尼尔森今天的技术被用来改变态度和行为。这本功能强大但易读的书以批判性、洞察力和深度解决了这些问题。B.J.福克创造了一门重要的新学科，一门对每个人都至关重要的学科--唐纳德·A·诺曼，西北大学尼尔森诺曼集团联合创始人，任何媒介都有可能带来巨大的好处或坏处。