This report details the results of a four-country study conducted by Ipsos for the Unstereotype Alliance, sponsored by Cannes LIONS.

The purpose of the research was to examine the presence and impact of intersectionality in advertising across the selected countries. Intersectionality refers to how the interconnected nature of social categorizations such as race, class, and gender apply to a given individual or group, can create overlapping and interdependent systems of discrimination or disadvantage.1 The term, coined by law professor Kimberlé Crenshaw over 30 years ago, has been used in the advertising industry to exemplify the need for advertisements (ads) that show people who have multiple intersecting identities, instead of overly relying on one-dimensional views of society.