Consumers across India are not likely to return to pre-pandemic purchasing habits and routines anytime

soon, as 2021 has solidified the new way of doing things in professional environments and home lifestyles.

High market competition means companies should start thinking creatively about how they reach out

to consumers, even in the remotest parts of the country. The biggest challenge for established and

multinational companies will be to adapt large scale operations with agility.

This white paper identifies the biggest trends shaping the future of India’s fast-moving consumer goods

(FMCG) markets, helping companies in this space identify new priorities and opportunities in a postpandemic

environment.