Building Donor Loyalty is a hands-on guide written for professional fundraisers that outlines the factors that drive donor retention, explains how to keep donors committed to an organization, and offers suggestions for developing donor value over time. It is based on data drawn from a research program which included more than 20,000 nonprofit organizations and was funded by the Aspen Foundation and the Indiana Fund through the Center on Philanthropy at Indiana University. Building Donor Loyalty contains a variety of illustrative case studies that demonstrate the power of effective donor retention strategies and clearly explains each of the factors that can build donor retention. It includes tools and techniques that have proven successful when growing long-term relationships with donors and offers practical advice for fundraisers who want to integrate this knowledge into their own thinking, planning, and practice.

建立捐赠者忠诚度是为专业募捐者编写的实践指南，概述了推动捐赠者保留的因素，解释了如何保持捐赠者对组织的承诺，并提供了随着时间推移发展捐赠者价值的建议。它是基于一个研究项目的数据，该项目包括超过20000个非营利组织，并由美国印第安那大学慈善基金会资助的阿斯彭基金会和印第安娜基金。建立捐赠者忠诚度包含各种说明性案例研究，这些案例研究证明了有效的捐赠者保留策略的力量，并清楚地解释了可以建立捐赠者保留的每个因素。它包括在与捐赠者建立长期关系时被证明是成功的工具和技术，并为希望将这些知识融入自己的思考、规划和实践的募捐者提供实用的建议。