Essential tools for implementing right-sized prospect research techniques that help nonprofit organizations reach their fundraising goals

Written especially for front-line fundraisers, Prospect Research for Fundraisers presents a practical understanding of prospect research, prospect management, and fundraising analytics, demonstrating how research can be used to raise more money. Filled with examples, case studies, interviews, and stories, this unique book is structured around the fundraising cycle and illustrates the myriad of current and ever-changing prospect research tools and techniques available to boost an organization's fundraising effectiveness.

实施适当规模的前景研究技术的基本工具，帮助非营利组织实现其筹资目标
《募捐者前景研究》是专门为前线募捐者编写的，它提供了对前景研究、前景管理和募捐分析的实际理解，展示了如何利用研究来筹集更多资金。这本独特的书充满了例子、案例研究、访谈和故事，围绕筹资周期展开，阐述了当前和不断变化的无数可用于提高组织筹资效率的前景研究工具和技术。