The authors offer a framework that allows organizations to go beyond quick fixes and fundraising strategies to a broader paradigm that encompasses community and organization building. What if every person involved with an organization was fully engaged and shared a common goal? What if the efforts of a relatively small ring of staff and board members were amplified by everyone touched by the organization, including current and former volunteers, staff, board members, clients, constituents, funders and supporters? That, the authors show, is the way a charismatic organization operates. The book provides numerous examples of how successful organizations have made this shift, as well as action steps that all organizations can take to perform better.

作者提供了一个框架，使组织能够超越快速修复和筹资战略，进入更广泛的模式，包括社区和组织建设。如果参与组织的每个人都全力以赴并共享一个共同的目标，会怎么样？如果一小部分工作人员和董事会成员的努力被组织接触到的每一个人放大，包括现任和前任志愿者、工作人员、董事会成员、客户、选民、资助者和支持者，会怎么样？作者指出，这是一个有魅力的组织运作的方式。这本书提供了许多成功的组织如何实现这一转变的例子，以及所有组织可以采取的行动步骤，以更好地执行。