Many unemployed Americans are discarding their r?sum?s to pursue their dream of owning their own business. Many existing entrepreneurs are struggling to make ends meet in the current economic downturn. Bob Reiss has written Bootstrapping 101 to help these wannabe and existing small business owners improve their odds of success. He shows entrepreneurs how to grow their business with less money than they thought they needed and steers them to free quality advice. His tips are based on practical experience in the trenches. Topics covered in the book include: Cash Free Ideas on Barter, Publicity Advertising, Internet, Selling, Outsourcing, Networking, Factors. Acquiring and Keeping Customers.

许多失业的美国人正放弃他们的收入，去追求拥有自己企业的梦想。在当前的经济衰退中，许多现有的企业家都在努力维持收支平衡。Bob Reiss编写了Bootstrapping 101，以帮助这些想要和现有的小企业主提高他们的成功几率。他向企业家展示了如何用比他们认为需要的更少的钱来发展业务，并引导他们接受免费的优质建议。他的建议基于战壕中的实际经验。书中涉及的主题包括：易货、宣传广告、互联网、销售、外包、网络、因素等方面的无现金理念。获取和留住客户。