This books offers a definitive text on the vital topic fundraising. It provides students of fundraising and nonprofit professionals access to the most relevant theories and includes concrete examples of modern fundraising practice. The book contains clear learning objectives, recommended readings, case studies, summary self-test questions, and exercises at the end of each chapter. The Principles and Practice of Fundraising comprehensively addresses all the major forms of fundraising and critical topics such as donor behavior and fundraising planning. Praise for fundraising principles and practice"Not only will fundraisers benefit from this comprehensive yet accessible text, but this should be required reading for all nonprofit practitioners and scholars.

这本书提供了一个关于筹款这一重要主题的明确文本。它为筹款学生和非营利专业人士提供最相关的理论，包括现代筹款实践的具体例子。本书包含明确的学习目标、推荐阅读材料、案例研究、总结性自测问题以及每章末尾的练习。《筹款原则与实践》全面阐述了所有主要的筹款形式和关键主题，如捐赠者行为和筹款计划。赞颂募捐原则和实践“募捐者不仅将受益于这篇全面而通俗易懂的文章，而且所有非营利组织从业者和学者都应该阅读这篇文章。