In this thoroughly revised edition of his classic book, Alan Weiss shows how consulting fees are dependent on only two things: value provided in the perception of the buyer and the intent of the buyer and the consultant to act ethically. Many consultants, however, fail to understand that perceived value is the basis of the fee, or that they must translate the importance of their advice into long-term gains for the client in the client's perception. Still others fail to have the courage and the belief system that support the high value delivered to clients, thereby reducing fees to a level commensurate with the consultant's own low self-esteem. Ultimately, says Weiss, consultants, not clients, are the main cause of low consulting fees.

在这本经过彻底修订的经典著作中，艾伦·韦斯（Alan Weiss）展示了咨询费如何仅取决于两件事：买方感知中提供的价值，以及买方和顾问的道德行为意图。然而，许多顾问未能理解感知价值是费用的基础，或者他们必须在客户的感知中将其建议的重要性转化为客户的长期收益。还有一些人没有勇气和信念体系来支持向客户提供的高价值，从而将费用降低到与顾问自身低自尊相称的水平。韦斯说，咨询费用低的主要原因是咨询顾问，而不是客户。