Ethical aspects of business and the economy are of increasing concern in business practice, higher education, and society in general. This concern results from significant business scandals and economic crises, such as the financial crisis of 2008 and the following great recession, as well as from pressing current and future challenges for the economy, such as sustainability and globalization. As a result, there is a growing demand for normative analysis and orientation for business and the economy, where business ethics has become a crucial part of organizational management, risk management, branding, and strategic management. Business Ethics: Methods and Application provides a new systematic approach to normative business ethics that covers the complex and various ethical challenges of modern business. It aims to train analytical thinking skills in the field of business ethics and to approach ethical issues in business in a rational and systematic way. The book develops a number of specific methods for business ethics analysis that are tailored for ethical decision-making in business and for analyzing complex ethical topics in business. The book discusses fundamental ethical questions regarding the meaning of business and the economy for the individual person, society, the environment, and people around the world. As a result, Business Ethics: Methods and Application develops normative guidelines for business in the 21st century and its fundamental challenges and will be key reading for undergraduate, postgraduate, and MBA students of business ethics, business strategy, business and society, and related fields.

商业和经济的伦理方面越来越受到商业实践、高等教育和整个社会的关注。这种担忧源于重大商业丑闻和经济危机，如2008年的金融危机和随后的大衰退，以及经济当前和未来面临的紧迫挑战，如可持续性和全球化。因此，对商业和经济的规范分析和定位需求日益增长，商业道德已成为组织管理、风险管理、品牌和战略管理的关键部分。《商业道德：方法和应用》为规范性商业道德提供了一种新的系统方法，涵盖了现代商业中复杂多样的道德挑战。它旨在培养商业道德领域的分析思维技能，并以理性和系统的方式处理商业道德问题。本书为商业道德分析开发了许多具体的方法，这些方法专门用于商业道德决策和分析商业中复杂的道德主题。这本书讨论了关于商业和经济对个人、社会、环境和世界各地的人的意义的基本伦理问题。因此，《商业道德：方法与应用》为21世纪的商业及其基本挑战制定了规范性指南，并将成为商业道德、商业战略、商业与社会以及相关领域的本科生、研究生和MBA学生的重要读物。