First, let me make it clear that Pink's targeted audience is an uneducated majority or a group looking for a quick read. He paints his argument in a black-and-white fashion, ignoring complexities, probably angering more sophisticated readers. In addition, he seems to be writing to a "right-brained" audience to reinforce thinking rather than to create converts. Reason is, his arguments are not supported with factual data, but rather with anecdotes. Although they read well, "left-brainers" will be disappointed if looking for any type of intellectual thesis. Also, if you're shopping at Barnes & Noble, it will be found in "self-help," a section that is less hard science and more motivational. Reading Pink's book in this context will make it more enjoyable, because all in all, it's not a terrible book.It does make several big blunders. 1) It underestimates the capabilities of our Asian counterparts, reducing them to machines basically, while overestimating our own potential. 2) It encourages individuals to go into design fields, which economically, there is no demand for. Not to say it's not important, it's definitely a value-added function, but either the demand is being met or companies will have to find a way to make it a larger competitive advantage that can translate into $$.

首先，让我明确指出，Pink的目标受众是未受过教育的大多数人或是寻求快速阅读的群体。他以非黑即白的方式描述他的论点，忽略了复杂性，可能激怒了更老练的读者。此外，他似乎在给“右脑”读者写信，以强化思维，而不是创造皈依者。原因是，他的论点没有事实数据支持，而是有轶事支持。尽管他们阅读能力很好，“左脑”如果要寻找任何类型的智力论文，都会感到失望。此外，如果你在Barnes&Noble购物，你会在“自助”一节中找到它，这一节不那么难学，更具激励性。在这种背景下阅读平克的书会让它更有趣，因为总的来说，这不是一本糟糕的书。它确实会犯几个大错误。1） 它低估了我们亚洲同行的能力，基本上将他们简化为机器，同时高估了我们自身的潜力。2） 它鼓励个人进入设计领域，这在经济上是没有需求的。不是说它不重要，它肯定是一种增值功能，但要么满足需求，要么企业必须找到一种方法使其成为更大的竞争优势，并转化为美元。