Organizations in the consumer industry have made a significant pivot to align their sustainability goals and operational objectives, according to our latest research. As they redesign their supply chain and manufacturing operations following the massive pandemic￾driven disruptions, sustainability is no longer a standalone priority. Instead, executives are seizing this moment to integrate it into core operations. This shift is putting organizations on the fast track to the radical reinvention needed to achieve the quadruple bottom line: protecting people, planet, profit, and purpose.The need for this change? It’s immediate. Progress reports on greenhouse gas (GHG) reduction initiatives are alarming, calling for “urgent system-wide transformation” across all industries to avoid a climate disaster.1 Consumer products executives play an essential role in the fight against rising GHG emissions, with the World Economic Forum estimating that the industry produces more than one-third of global GHG totals.2 Closer to home, consumer products companies are also being held accountable by their investors and an emerging group of purpose-driven consumers—savvy shoppers who are increasingly aware of the environmental and social impact of their purchases.3 From design to disposal, these activists are pushing the industry to factor in sustainability