There is clear incentive to accelerate AI transformation, but the increase in regulatory attention facing AI means that organizations need to proceed carefully. Being responsible by design can help them scale AI while better mitigating risks, meeting regulatory requirements, and creating sustainable value for themselves and their stakeholders. In a recent report, The Art of AI Maturity, Accenture identified a small group (12%) of high-performing organizations which are using AI to create differentiated growth and outcomes[i]. These “AI Achievers” are already generating 50% more revenue growth versus their peers, and they outperform other groups on customer experience (CX) and Environmental, Social and Governance (ESG) metrics[ii].