Amidst a shifting automotive landscape driven by the imperatives of digitalization and sustainability, the industry finds itself at a transformative crossroad. Electric vehicles (EVs) are taking center stage in an emission-reducing revolution. Meanwhile, cutting-edge technologies, such as autonomous driving and vehicle connectivity, are reshaping how we define mobility. And with changing consumer preferences towards shared transportation, rapid innovation in vehicle experience is more pronounced than ever.These changes are not confined to vehicle manufacturing; they exert a profound influence on the aftersales market. The increased complexity of EVs requires dedicated maintenance and repair services, creating opportunities for specialized aftersales providers. On the other hand, because they lack a combustion engine, EVs also lead to fewer repairs per vehicle.Additionally, the emergence of software-defined and autonomous vehicles enables proactive maintenance, reduces breakdowns, and transforms the traditional reactive repair model into a more predictive approach, to mention but a few of the many opportunities. This substantial change is reshaping the landscape of aftersales services. Thus, a customer-centric aftersales strategy for 2030 has never been more vital in this evolving paradigm.