The good old days of jumping on bandwagons and desperately trying  to outrun trends on social media are numbered. Social marketers have come of age—and with their hard-won wisdom comes  a renewed focus on performance and less patience for folly. As platforms  continue raining new tools, features, and algorithm updates on us all, social  marketers are learning to take a deep breath and ignore the noise.In 2024, ROI will take center stage on social as smart organizations finally  close in on their top-performing tactics. From singling out hero platforms  and perfecting their content mix to boosting their team’s capabilities with  AI, the marketers and brands who set the pace this year will do so with a  new level of precision and efficiency. There’s no time to waste on efforts  that yield no results—no matter how sentimental we might feel looking  behind us. (Love you forever, blue bird.)  From here on, it’s full speed ahead—and that’s why we may be looking  at social media’s most pivotal year yet.